What Is a Trust Score?

A Trust Score is Ayda’s GDPR-compliant way of showing the reliability of a participant without exposing sensitive personal data.

Ayda uses a simple colour-based system to help researchers quickly understand participant reliability:

• Green — High reliability
  The participant has a strong history of genuine participation.
• Amber — Medium reliability
  The participant may have quality concerns that should be reviewed.
• Red — Low reliability
  The participant has shown behaviour that may indicate suspicious activity, or failed validation checks.
  
  

The Trust Score is designed to support better research quality while remaining privacy-focused and compliant with GDPR requirements.

Researchers can use Trust Scores to:

• Identify reliable participants
• Reduce fraudulent responses
• Improve overall data quality
  
  

Trust Scores are automatically updated based on participant activity and behaviour across the platform.